After actively contributing to the promotion of the argan tree as a precious resource in Morocco, the company now unveils an innovative initiative: the creation of the first premium chocolate made with Moroccan argan oil, under its new brand.

This bold initiative aligns with Smart Marita’s commitment to sustainable development and the valorization of Morocco’s cultural heritage. By combining argan oil, an ancestral symbol of the region, with a product as emblematic as chocolate, Smart Marita offers a unique gustatory experience while contributing to environmental preservation and local economic development.

This project represents a harmonious fusion of tradition and modernity, showcasing Moroccan ingenuity and expertise. the new brand of chocolate embodies the essence of innovation and sustainability, providing consumers with an unforgettable sensory experience while reinforcing Smart Marita’s commitment to preserving the Moroccan environment and cultural heritage.

From active participation in celebrating International Argan Tree Day to the creation of the first chocolate with argan oil, Smart Marita continues to make its mark in the fields of health, wellness, and environmental preservation, asserting its pivotal role in Morocco’s economic and cultural landscape.

This significant event highlighted Morocco’s efforts to promote the argan tree as an endemic species of the kingdom, an intangible cultural heritage of humanity, and an ancestral source of sustainable and resilient development.

Under the theme “Local Socio-Economic Development and the Sustainability of the Argan Tree Ecosystem,” Smart Marita actively participated in various events organized nationwide to celebrate the International Argan Tree Day. These initiatives included reforestation actions, panel discussions, as well as environmental club activities in schools.

Smart Marita justified its involvement in these initiatives through its mission focused on green ecological projects and Corporate Social Responsibility (CSR). As a company dedicated to managing innovative projects in the health and wellness sector, Smart Marita is committed to playing a central role in this field by continuing its quest for innovation, developing new solutions, and adapting its responses to the evolving demands of our time.

Furthermore, as a partner of ANDZOA and the water and forestry agency in these projects, Smart Marita strategically chose to sponsor and mark its presence at this significant event. This approach reflects Smart Marita’s ongoing commitment to environmental preservation, sustainable development, and the promotion of Morocco’s natural resources, particularly the argan tree.

In conclusion, Smart Marita’s active participation in the 7th edition of the International Argan Tree Congress demonstrates its commitment to preserving the Moroccan environment and cultural heritage while strengthening its position as a major player in the health and sustainable development sector.

Among its priorities, the emergency program related to the distribution of 5000 improved ovens to 5000 families spread in 191 douars in 38 communes of the provinces of Al Haouz, Chichaoua, and Taroudant. The selection of beneficiary families was carried out in close coordination with the local authorities of the areas affected by the earthquake.

The operational partner of the National Agency of Water and Forests is Marita Group, which provided 5000 “Smart Marita” ovens, new generation equipment certified ISO 9001 – ISO 50001 and equipped with special features. They benefit from quality and safety guarantees according to international standards and are economical in terms of firewood consumption, with a thermal efficiency exceeding 70%, in addition to being suitable for cooking, bread making, heating, and drying clothes.