After actively contributing to the promotion of the argan tree as a precious resource in Morocco, the company now unveils an innovative initiative: the creation of the first premium chocolate made with Moroccan argan oil, under its new brand.

This bold initiative aligns with Smart Marita’s commitment to sustainable development and the valorization of Morocco’s cultural heritage. By combining argan oil, an ancestral symbol of the region, with a product as emblematic as chocolate, Smart Marita offers a unique gustatory experience while contributing to environmental preservation and local economic development.

This project represents a harmonious fusion of tradition and modernity, showcasing Moroccan ingenuity and expertise. the new brand of chocolate embodies the essence of innovation and sustainability, providing consumers with an unforgettable sensory experience while reinforcing Smart Marita’s commitment to preserving the Moroccan environment and cultural heritage.

From active participation in celebrating International Argan Tree Day to the creation of the first chocolate with argan oil, Smart Marita continues to make its mark in the fields of health, wellness, and environmental preservation, asserting its pivotal role in Morocco’s economic and cultural landscape.

This significant event highlighted Morocco’s efforts to promote the argan tree as an endemic species of the kingdom, an intangible cultural heritage of humanity, and an ancestral source of sustainable and resilient development.

Under the theme “Local Socio-Economic Development and the Sustainability of the Argan Tree Ecosystem,” Smart Marita actively participated in various events organized nationwide to celebrate the International Argan Tree Day. These initiatives included reforestation actions, panel discussions, as well as environmental club activities in schools.

Smart Marita justified its involvement in these initiatives through its mission focused on green ecological projects and Corporate Social Responsibility (CSR). As a company dedicated to managing innovative projects in the health and wellness sector, Smart Marita is committed to playing a central role in this field by continuing its quest for innovation, developing new solutions, and adapting its responses to the evolving demands of our time.

Furthermore, as a partner of ANDZOA and the water and forestry agency in these projects, Smart Marita strategically chose to sponsor and mark its presence at this significant event. This approach reflects Smart Marita’s ongoing commitment to environmental preservation, sustainable development, and the promotion of Morocco’s natural resources, particularly the argan tree.

In conclusion, Smart Marita’s active participation in the 7th edition of the International Argan Tree Congress demonstrates its commitment to preserving the Moroccan environment and cultural heritage while strengthening its position as a major player in the health and sustainable development sector.

Therefore, the administrative and educational team of the Centre Dar el Kheir, in partnership with the National Mutual Aid, had the honor of organizing a ceremony to celebrate the benefiting women and the trainers. This celebration is a demonstration of gratitude and recognition for the valuable contributions and continuous support provided to the institution.

This recognition ceremony acknowledges the importance of women’s roles in society and their empowerment in various fields. It also reflects respect and appreciation for the valuable contributions of benefiting women to improve their lives and contribute to building a better society.

We thank all women who contribute their efforts and creativity to building a better society. We reaffirm our commitment to supporting and empowering women in all fields.

Among its priorities, the emergency program related to the distribution of 5000 improved ovens to 5000 families spread in 191 douars in 38 communes of the provinces of Al Haouz, Chichaoua, and Taroudant. The selection of beneficiary families was carried out in close coordination with the local authorities of the areas affected by the earthquake.

The operational partner of the National Agency of Water and Forests is Marita Group, which provided 5000 “Smart Marita” ovens, new generation equipment certified ISO 9001 – ISO 50001 and equipped with special features. They benefit from quality and safety guarantees according to international standards and are economical in terms of firewood consumption, with a thermal efficiency exceeding 70%, in addition to being suitable for cooking, bread making, heating, and drying clothes.

This initiative is part of comprehensive efforts to promote women’s rights and provide necessary support for women facing violence. As part of these events, Dar El Kheir has been selected to highlight the specific workshops and training sessions implemented since the beginning of 2023 aimed at empowering women in difficult situations. These workshops include private courses in Moroccan cuisine, pastry, bakery, viennoiserie, as well as courses focusing on chambermaid services and hotel operations.

Through these initiatives, participants in the workshops and training aspire to empower women by providing them with the necessary skills for success in their professional lives. These courses aim to strengthen the achievement of equal opportunities and support women in achieving their personal and professional goals.

This campaign represents an opportunity to highlight the role of the “Marita” Foundation and its sustained efforts to provide support and training to women victims of violence. Participants in this event seek to demonstrate the positive impact of training on improving women’s lives and enhancing effective reintegration opportunities into society.

Marita is a diversified national group engaged in multiple sectors, including industry, renewable energy, infrastructure, and more. Guided by a resolute focus on innovation and sustainability, Marita Group plays a vital role in promoting Morocco’s economic growth and achieving its development goals.

With the largest fleet of 100% electric cars in Morocco and unique expertise accumulated during its six years of service to Moroccan government agencies and major state-owned enterprises, VTEEM LLD is at the forefront of promoting the adoption of electric vehicles in Morocco. Since 2016, VTEEM LLD has been providing long-term electric vehicle rental services for government agencies, offices, and private companies, significantly contributing to the transition to cleaner and more environmentally friendly mobility.

During this event, VTEEM LLD is providing participants, especially VIPs and honored guests, with several electric vehicles of the Renault Zoé type for their transportation needs. Additionally, 22 kW electric charging stations have been installed, and a specialized electric vehicle team is present to ensure quality support and follow-up. This collaboration between VTEEM LLD and the Ministry of Economy and Finance is a concrete example of Morocco’s active commitment to promoting electric mobility and addressing sustainable development challenges. The initiative strengthens Morocco’s reputation as a regional leader in adopting reliable and innovative electric mobility solutions.

With a strong sense of responsibility to our community, the Marita Foundation responded promptly by launching a project to produce multiple tents to shelter the survivors. These tents offered temporary refuge to those in need and were realized in record time, thanks to the dedication of our teams and partners.

As a responsible company, Marita Group places great importance on mutual aid and solidarity. We believe that solidarity is the key to moving forward together. This initiative aligns with our commitment to Moroccan society and its development.

In these challenging times, we extend our deepest condolences to all the families affected by this tragedy and express our heartfelt gratitude to our partners and all individuals involved in this mission, whose support has been invaluable.